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  • Job Title:
    Part-time Marketing Director
  • Seniority:
    Board / Executive
  • Employer:
    Birch Marketing Limited
  • Seniority:
    Board / Executive
  • Job Status:
    Employed

Experienced marketing director: part-time services to help businesses grow profitably

A professional, enthusiastic, results-orientated, part-time marketing director, with strong business acumen. Strategically and tactically strong and a successful initiator and manager of complex projects. Strengths in business strategy, value proposition development and brand building are complemented by effective marketing communications (including message development, copywriting, PR, social media, content marketing, integrated campaigns) and lead generation to support profitable business growth.

Expertise in both product and service lead markets, and in B2B and B2C, allows value to be delivered to a broad range of clients on a flexible, part-time basis. 
An impactful, all round marketing consultant who is a fast learner and loves helping ambitious companies grow.

Based in Windsor, Berkshire and open to assignments throughout the UK. 

To discuss how Birch Marketing can support your business, and arrange your FREE consultation, please call 07833 227975 or email julie@birchmarketing.co.uk

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Personal

  • Full name:
    Julie Birch
  • Home region:
    Europe
  • Home country:
    United Kingdom
  • Home city:
    Windsor, United Kingdom
  • Languages spoken:
    French, basic
  • Hobbies / Interests:
    Gardening, keeping fit, cookery
  • Networking goals:
    -

Experience

  • Professional memberships:
    -
  • Main sector:
    Connected Sectors
  • Sector type(s) experience:
    -
  • Main function:
    Services
  • Function type(s) experience:
    Commercial Marketing
  • Detailed experience:

    Career History

     

    Birch Marketing Limited

    Jun 2014 to current

    Marketing director providing flexible, part-time services to support growth. Specialities include strategy and value proposition development, brand building, marketing communications, lead generation and business development. Clients include companies in the facilities management, chemicals and technology sectors.

     

    Compass Group plc

    Apr 2013 to Apr 2014

    A £16.9billion turnover food and support services company. Head of Marketing for support services, including developing and launching the 14forty facilities management brand 

    Head of Marketing

    • Led the development and delivery of the 14forty brand strategy, including brand positioning, value proposition, brand personality, messaging hierarchy and brand creative, working closely with colleagues and external agencies and managing all budgets
    • Launched the 14forty brand and generated brand awareness internally and externally via events, PR, website creation, campaigns and social media
    • Provided marketing support for VSG (security) and ICM (cleaning)

     

    Rentokil Initial plc

    Jun 2007 to Apr 2013

    A £2billion turnover business services company. Transformed the UK marketing activities for the Rentokil businesses and Initial Hygiene and built a cohesive team of 6 professionals

    Marketing Manager

    • Led the brand refresh of the 6 Rentokil and Initial business in the UK internally and externally, creating a cohesive brand strategy, personality, values and positioning
    • Acted as brand champion and drove brand awareness through brand creative and messaging, website, PR, social media and campaigns
    • Grew new customer leads by at least 10% year on year, through PR, advertising, web, directories and events associated with the rebrand, working with selected agencies
    • Developed customer propositions and market strategies for priority segments, and delivered these via integrated campaigns to generate sales leads, resulting in profitable growth


    Rohm and Haas Company

    Feb 2003 to May 2007      

    An $8billion turnover, speciality materials manufacturing company, headquartered in the US. I was head hunted by the Adhesives and Sealants business

     

    Global New Business Development Manager                                        

    Dec 2005 to Mar 2007

    Responsible for the business assessment of international step-out growth opportunities

    • Drove innovative technology programmes to decision points, on time and within budget
    • Researched new markets and technologies to propose entry strategies, including acquisition targets, and presented recommendations for board level decision

     

    European Business Manager, Industrial Adhesives                             

    Feb 2003 to Dec 2005

    Responsible for the operational running and strategic direction of three diverse European business units

    • Led a 70% gross profit improvement in the Industrial Laminating business through new business gains, promotion of new technology and margin improvement projects
    • Motivated and developed a group of 10 sales managers, agents and technical service chemists throughout Europe to form a cohesive and co-operative team
    • Initiated product marketing and promotional activities which supported new business growth

     

    National Starch and Chemical Company

    Jun 1989 to Jan 2003

    A $3billion turnover manufacturer of speciality chemicals which was part of the ICI Group. Positions were within the Adhesives Division.

     

    European Marketing Manager, Pressure Sensitive Adhesives             

    Jan 2002 to Jan 2003

    Established the marketing programme for the business, including strategy development, new product programmes and marketing communications

    • Led the change to a market focussed culture in a conservative, project orientated business
    • Managed the development and launch of innovative technologies to ensure sustainable business growth

     

    Business Development Manager, Consumer Packaging Adhesives  

    Jun 1999 to Dec 2001

    Responsible for the development of this $65million European business, supplying FMCG companies

    • Re-energised a team of key account sales managers to deliver 12% annual sales growth at the Corporate customers
    • Led cross functional teams in the development and implementation of strategic plans focussed on profitable business growth

     

    Marketing Manager, Consumer Packaging Adhesives                         

    Sept 1995 to Jun 1999

    Responsible for the strategic direction of the European business

    • Led the European launch and promotion of profitable product lines, and novel delivery solutions, resulting in product range simplification and 70% of sales from 10 products within 3 years
    • Initiated the technical development of novel low application temperature “Cool-Melt” branded technology and successfully launched it in the European market

     

    European Technical Co-ordinator, Packaging Hot Melt Adhesives   

    Jan 1989 to Sept 1995

    Technically responsible for the European product line

    • Managed new product development programmes from inception to sales
    • Supervised a technical team of three people

     

    British Petroleum plc

    Sept 1985 to Dec 1988

    Research Chemist

    Managed research projects in oil recovery and agrochemical emulsions

     

Employment History

Education History

  • Institution:
    University of Philadelphia, The Wharton School
  • Qualification
    Rohm and Haas Executive Strategy Marketing Program
  • Details:
  • From:
    01/01/2005
  • To:
    30/11/2005
  • Institution:
    Southampton University
  • Qualification
    BSc (Hons) Chemistry 1st Class
  • Details:
  • From:
    20/09/1982
  • To:
    30/06/1985
  • Institution:
    Windsor Girls School
  • Qualification
    GCE A Levels
  • Details:

    Chemistry A

    Physics A

    Maths A

    Further Maths B

  • From:
    01/09/1975
  • To:
    30/06/1982
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